YakShaving

Cookie Monster Originally uploaded by neilbetter Alan Cooper drops some awesome knowledge on us that tells us why we need to have empathy in designing stuff, (like Bettr@) Most digital products today emerge from the development process like a monster emerging from a bubbling tank. Developers, instead of planning and executing with their users in [...]

In creating Bettr@, sometimes I talk to people who aren’t exactly motivated to improve themselves. They just don’t get it. Maybe their kids need to learn new things, but they don’t have the time to with everything else going on in their busy lives. Here’s the rub. People are living longer than ever, and are [...]