YakShaving

Monetizing word of mouth

If I don’t know you, I seriously doubt I care what you think about a product. Stop trying to make me buy it.

word of mouth

If I do know you, and you’re trying to sell me something because there’s a monetary award attached to it, you’re either in some network marketing MLM scheme… and I’m probably not your friend, so get lost. And no, I don’t want to meet at Starbucks to learn about your new “business venture” that you want me to be a part of.

word of mouth

If on the other hand, you’re a genuine friend who knows me, and knows what I need and you’re willing to take the time to curate for me, I’m all ears. Extra points if you’re trying to sell me on something that’s related to my goals and interests.

win_guy

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