YakShaving

Over the past few years of working on startups, I’ve learned so much by actually doing things™. I’ve recognized that the most important dynamic to a startup is continuously shipping and staying accountable to learning through experimentation. Paul Graham says that most startups die because they just give up. The only antidote to not giving up, is to continue trying by deploying something, however small, to learn from it.

And, it’s much much easier to do that when you’re thrust smack dab in the middle of a community who is also going through that same exploratory process, because new ideas need room to breathe. Incubators are great, but they take a giant chunk of equity for a small amount of capital. They offer mentorship and support, but that support is diluted when there are so many participants involved in an accelerator program.

So, we decided to create our own support system, and call it nReduce. (more…)