YakShaving

Yak•Shaving (noun) Any apparently useless activity which, by allowing you to overcome intermediate difficulties, allows you to solve a larger problem

Tag: advertising

InnovationFail

This post made it to HackerNews. I enjoyed it. This isn’t a matter of social entrepreneurship or civic responsibility. You have every right to pursue a venture of any kind – that is what makes America great. In fact it’s the foundation of the American dream. If you want to sell backlinks, then sell backlinks. [...]

Why pay $300,000 for an ad that people are going to avoid watching?

It never ceases to amaze me to hear about the amount of money that spent (wasted, really) on advertising, year after year. Don’t get me wrong, advertising is great in that it supports amazing companies like Google that truly want to democratize information, but do people really think that it’s a good use of their [...]

Can’t people just learn online using videos? Youtube EDU?

the answer is. no. fail. idiocracy, here we come.

Hey boys and girls! It’s “juice time”…

Whoops, looks like someone didn’t get the memo. You tell ‘em, Randall (Rothenberg, from an AdAge essay): And not a moment too soon. For as any moment’s glance at a Nasdaq chart will show, a new form of communication has risen up to turn every prejudice about marketing upside down. A mere eight decades after [...]

Content is the new advertising

At Bettr@, we believe that content will be the new advertising. We hope we’re not martyrs on this one, because the current state of web browsing really sucks. Look around, and you’ll see that most of the stuff that’s out there is so irrelevant. I mean…it’s painstakingly obvious that we’re going to be adblind when [...]