YakShaving

I have been evangelizing this book, Rapt, recently in small circles of friends. Like Stumbling on Happiness, it’s not a self-help book, it deals more with cognition, attention, and social psych than anything. I thought I’d take the time to post my interesting curations from the book since they are highly related to BettrAt. – [...]

It’s like I don’t even have to go around with original content… I can just use marketing geniuses like Seth Godin to make the case for BettrAt as a superior long tail based marketing tool (what we’ve been calling content heavy advertorials for the web) that fit into someone’s SuggestBar. It’s about time service providers, [...]