YakShaving

Yak•Shaving (noun) Any apparently useless activity which, by allowing you to overcome intermediate difficulties, allows you to solve a larger problem

Tag: justintime

The case for more context-aware (particularly time based) experiences

I believe there’s huge potential for user experiences to adapt to the “current” stage in people’s lives, whatever term “current” can be applied to. Context-aware recommendations for content, services, experiences and more is a field that’s bound to explode. Companies, societies, and individuals are cropping up to serve this use-case of curating/filtering and making people [...]

Content is the new advertising

At Bettr@, we believe that content will be the new advertising. We hope we’re not martyrs on this one, because the current state of web browsing really sucks. Look around, and you’ll see that most of the stuff that’s out there is so irrelevant. I mean…it’s painstakingly obvious that we’re going to be adblind when [...]

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