YakShaving

Yak•Shaving (noun) Any apparently useless activity which, by allowing you to overcome intermediate difficulties, allows you to solve a larger problem

Tag: monetization

Why pay $300,000 for an ad that people are going to avoid watching?

It never ceases to amaze me to hear about the amount of money that spent (wasted, really) on advertising, year after year. Don’t get me wrong, advertising is great in that it supports amazing companies like Google that truly want to democratize information, but do people really think that it’s a good use of their [...]

Monetizing word of mouth

If I don’t know you, I seriously doubt I care what you think about a product. Stop trying to make me buy it. If I do know you, and you’re trying to sell me something because there’s a monetary award attached to it, you’re either in some network marketing MLM scheme… and I’m probably not [...]

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